B2B SaaS Growth & Lead Gen

Clearspot.ai needed to increase lead volume and marketing-qualified pipeline without inflating spend. Their ad campaigns were scattered, organic reach was stagnant, and tracking lacked depth — making it hard to optimize or scale.

🚀 Strategy & Execution
Rebuilt the Google Ads and Meta Ads accounts with structured campaigns focused on qualified lead generation.

Implemented full-funnel strategy targeting cold, warm, and hot audiences with custom landing pages.

Conducted A/B testing on creatives and CTAs to boost form submissions and reduce bounce rate.

Launched a complete SEO revamp, optimizing technical SEO, internal linking, and schema to drive organic performance.

Tracked KPIs using GA4, Looker Studio, and Power BI, integrating conversion events for better attribution.

Created CRO-backed landing pages and optimized them based on behavioral data and scroll depth.

Collaborated cross-functionally with product, design, and tech teams to align value messaging with campaign objectives.

📊 Results
📥 Leads Generated: 362

📈 Total Clicks: 3,559

👁️ Impressions: 73,451

💰 Ad Spend: $51,162

💵 Revenue Generated: $36,200

✅ ROAS: 14.22x

📉 CPL: ~$141

⚙️ Improved lead volume from 11/month → 43/month

🔧 SEO growth: Scaled organic visibility to 1.32M impressions and 25.5K clicks/month

🧰 Tools Used
Google Ads · Meta Ads · GA4 · Looker Studio · Power BI · GTM · WordPress
SurferSEO · Ahrefs · HubSpot · Canva · ChatGPT