B2B SaaS · B2C Luxury Goods · Service-Based Businesses

🎯 Challenge
From high-ticket luxury watch auctions to SaaS tools and local cabling services, each business needed tailored digital strategies to reach the right audience, lower acquisition costs, and drive sustainable growth. Most lacked proper funnel visibility and structured data tracking.

🚀 Strategy & Execution
Devised multi-touch full-funnel campaigns across Google Ads, Meta Ads, and LinkedIn Ads targeting TOFU, MOFU, and BOFU stages.

Scaled organic traffic using content-led SEO with technical audits, schema markup, and rich snippet optimization.

Set up advanced conversion tracking via Google Tag Manager and GA4 across platforms and touchpoints.

Launched and maintained Looker Studio dashboards for executive-level visibility into impressions, leads, revenue, and ROAS.

Diversified visibility through Microsoft Bing Ads, achieving an additional 7.2K clicks and 168.1K impressions.

Delivered high-authority press features for B2C brand presence in Robb Report, NY Times, and Monochrome Watches.

Ran remarketing and lifecycle engagement flows with segmented audiences and CRM triggers via HubSpot & Zapier.

📊 Results
🔍 Total Organic Impressions (GSC): 28.9M+

📈 Total Clicks Across Projects: 954K+

💡 Leads Generated: 48,470+

💰 Ad Spend Managed: $19,650

🔁 ROAS: Up to 14.22x

⚙️ Conversion Rate (PPC): 91.01%

🧠 Tracked over 20 custom GA4 events for signups, comparisons, searches & CTAs

🧰 Tools Used
GA4 · Google Tag Manager · Looker Studio · Google Ads · Bing Ads · LinkedIn Ads
SEMrush · Ahrefs · SurferSEO · HubSpot · Zapier · Google Search Console