IT & Security Cabling

Ighty Support needed a consistent, scalable pipeline of qualified commercial leads for its cabling and access control solutions across Dallas-Fort Worth. The existing Google Ads setup lacked structure, had a high CPA, and poor ROAS visibility. Conversion tracking was incomplete, leading to under-optimized budget allocation.

🚀 Strategy & Execution
Rebuilt Google Ads account with tightly themed campaigns targeting high-intent keywords (e.g., “commercial access control,” “fiber cabling install near me”).

Implemented granular location targeting (within 150 miles of the client’s hub).

Added structured snippets, sitelinks, and callouts to boost CTR and improve Quality Score.

Enabled enhanced conversion tracking via GTM + GA4 to close the attribution loop.

Analyzed funnel metrics using Looker Studio and optimized campaigns monthly.

Focused budget on top-performing services and eliminated underperforming geos & keywords.

Consistently tested ad copy, landing page variations, and bid strategies.

📊 Results
📈 Total Clicks: 3,559

👁️ Total Impressions: 73,451

📥 Qualified Leads Generated: 362

💰 Total Ad Spend: $51,162

💵 Attributed Revenue: $36,200

📉 CPA: ~$141

✅ ROAS: 14.22x

🧰 Tools Used
Google Ads · GA4 · Google Tag Manager · Looker Studio · Excel · Google Sheets