Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Luxury Watch Marketplace Growth
Project type
Luxury Goods (B2C)
Date
Jan 2024
Location
US
Industry: Luxury Goods (B2C)
Role: Growth & Performance Marketing Lead
Duration: 2024 – June 2025
Challenge
The luxury watch marketplace needed to increase high-quality traffic and revenue without drastically increasing ad spend. SEO was underperforming, and paid campaigns lacked conversion efficiency.
Strategy & Execution
Ran high-ROAS campaigns across Google Ads, Meta Ads, and LinkedIn Ads with clear segmentation (TOFU–BOFU).
Achieved 91% conversion efficiency with just $14.5K ad spend, generating 37.9K conversions.
Scaled SEO to 28.9M+ impressions and 793K+ organic clicks using targeted keyword optimization, technical audits, and rich snippets.
Implemented Google Tag Manager and GA4 tracking for user journey insights.
Created Looker Studio dashboards to monitor real-time performance across channels.
Launched PR and content marketing efforts, securing features in NY Times, Robb Report, Monochrome Watches, etc.
Results
ROAS: 14.2x
CPC: $0.35 | CPA: $1.07
Daily organic traffic: From near-zero to 4.5K/day
DAU growth: From 2K to 7K+
Retention: Churn dropped from 25% → 14.9%
Tools Used
GA4, Looker Studio, Google Ads, Meta Ads, GTM, Bing Ads, SurferSEO, LinkedIn Ads, Canva, HubSpot, Zapier
