Masira Digital – Agency Campaigns Across SaaS & Local Services

As a performance lead in a fast-paced agency, I was responsible for scaling paid campaigns across multiple client verticals — including POS SaaS products and high-intent local service businesses. The goal: maximize results on lean budgets, improve client ROAS, and establish consistent lead pipelines.

🚀 Strategy & Execution
Ran Google Ads and Meta Ads for multiple B2B clients, optimizing for demo bookings and local lead gen.

Prioritized high-intent keyword targeting and city-based geo-fencing for better quality traffic.

Designed and executed A/B testing on landing pages to lift conversion rates across clients.

Reduced CPA by 32% and improved ROAS from 2.8x to 6.1x in under six months.

Implemented conversion tracking using GTM + GA, enabling full-funnel attribution.

Collaborated with product and sales teams to align ad messaging with feature rollouts.

Improved session duration and site engagement via SEO-driven content upgrades and landing page restructuring.

Built custom client dashboards in Looker Studio, enabling real-time campaign reporting.

📊 Results
💰 ROAS improvement: 2.8x → 6.1x

📉 CPA reduced by 32% across core campaigns

📥 Demo bookings increased 4x for POS SaaS product

🔄 Website session duration increased by 38%

🔧 Landing page conversion rates improved by 19%

🧰 Tools Used
Google Ads · Facebook Ads · GA4 · GTM · Looker Studio · ActiveCampaign
HubSpot · WordPress · Canva · Google Search Console · Ahrefs