POS – B2B SaaS Lead Generation & CRO

🎯 Challenge
QueueBuster needed to scale lead generation for its SaaS-based POS system while reducing CPA and improving the quality of marketing-qualified leads (MQLs). Existing campaigns lacked structure, and landing pages weren’t converting consistently.

🚀 Strategy & Execution
Launched full-funnel Google Ads, Facebook Ads, and LinkedIn Ads targeting SMBs and retail chains.

Ran targeted cold-to-warm audience sequences to move users from awareness to demo bookings.

Improved CTR by 22% through better ad copywriting, audience segmentation, and creative A/B testing.

Led the redesign of landing pages, simplifying forms and adding trust signals for conversion boost.

Optimized bid strategies and negative keyword sets, improving cost-efficiency across ad groups.

Set up retargeting campaigns to re-engage website visitors and form abandoners.

Deployed automated reporting via Looker Studio and lead tracking in HubSpot for better handoff to sales.

📊 Results
🧲 Lead generation up by 50%

📉 CPA reduced significantly with improved lead quality

🚀 CTR improved by 22%

🔁 Conversion rates up by 18% via CRO-led landing page revamp

⚙️ Retargeting lifted engagement and nurtured cold traffic into demos

📈 Delivered consistent cross-platform branding and message alignment

🧰 Tools Used
Google Ads · Facebook Ads · LinkedIn Ads · GA4 · Looker Studio · HubSpot
ActiveCampaign · Canva · WordPress